The American Sales & Business Association (ASBA) has recognized Interactive Advisors Group with the 2026 Excellence in Training Award. IAG's "I Do, We Do, You Do" training methodology was cited as a best-in-class program for B2B sales organizations.
Excellence in Training
American Sales & Business Association — 2026
The "I Do, We Do, You Do" Model
IAG's training methodology is built on three phases:
I Do
The trainer demonstrates the skill, script, or technique in a live or simulated environment. The trainee observes and takes notes.
We Do
The trainer and trainee practice together. Role-playing, joint calls, and collaborative field work build confidence and competence.
You Do
The trainee executes independently with the trainer observing. Feedback is immediate and specific. Certification follows demonstrated proficiency.
The ASBA evaluation panel noted that IAG's approach produces measurably faster ramp-up times for new hires and significantly lower turnover rates compared to industry averages. The methodology's scalability — every office manager can train the next market — was highlighted as a key differentiator.